Person

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Revision as of 16:58, 30 January 2021 by MariaWolters (talk | contribs) (refined the people taxonomy: added two missing dimensions to demographics, replaced self-confidence with a more precise word, refined attitude to technology)
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Person taxonomy overview

The following table provides an overview of the kinds of aspects that should be considered for the users of any product or system. These elements that are deemed the most critical to avoid people being digitally left behind should be reflected appropriately in personas and user stories.

Key Considerations from a Person Perspective
Direct - What are the actual properties of a person that directly influence whether they can use the product, and whether they will want to do so? How does the person work? Remembering facts and events What commands, concepts, and vocabulary does a person need to remember?
Learning new skills What procedures and skills does a person need to learn? Keyboarding, programming, spreadsheets? What information does a person need to learn? To what extent is it signposted?
Perceiving To what extent do you rely on visual, auditory, haptic, or tactile information? How easy are those perceptual cues to perceive?
Moving What movements does the person need to make, and how finely controlled do they have to be?
Coping with cognitive load How well is the person able to cope when they need to multitask?
Why might the person use the product? Expected performance Does the person think that the product does what they want it to do? does the product help the person achieve something?
Expected efficiency Does the person think that the product allows them to reach their goals quickly / without much fuss?
External pressure Is it something others expect or want the person to use? Does it come recommended? Is the product a status symbol?
Trust Does the person trust the product not to expose them to harm or cause harm?
Facilitating support Does the person think that there is sufficient support when there are problems with the system? Does the person deem the system to be easily maintainable?
Indirect - What properties of a person might affect or moderate the direct influences? Be careful about stereotyping. Demographic Age Consider biological age range of users.
Gender Identity Coverage of the full spectrum of gender identities, e.g. third gender for cultures that use it.
Occupation Not just current job, but also likely employment histories.
Ethnicity Check devices and algorithms for hidden assumptions about users' skin colour, hair, face, or body type
Socioeconomic status Does your product or service require people to have access to technology that they cannot afford? If they do have the technology, can they afford to repair or replace it when it breaks down?.
Psychological Self efficacy To what extent are people confident in their own ability to cope with technology?.
Risk attitude Risk taker or avoider? Open to manageable risk?
Technology attitude What are the main benefits and drawbacks of technology for your users? In what areas of their lives do they embrace technology, and in what areas do they avoid it?

Taxonomy - Person - Product - Infrastructure